FOR IMMEDIATE RELEASE
DON'T BE SPOOKED BY AN UNHEALTHY HALLOWEEN!
CRAYONS® ALL NATURAL BEVERAGES ANNOUNCES EXCLUSIVE NATIONAL SPONSORSHIP OF GREEN HALLOWEEN® 2008
Healthy For Kids And Healthier For The Environment
BELLEVUE, WA. (September 17, 2008) - Bellevue, WA. based Crayons, Inc., an all-natural beverage company, announces its sponsorship of Green Halloween® 2008. Hosted by Treeswing, Green Halloween is a non-profit, grassroots community initiative dedicated to creating healthier and more Earth-friendly holidays. CRAYONS® ALL NATURAL BEVERAGES ANNOUNCES EXCLUSIVE NATIONAL SPONSORSHIP OF GREEN HALLOWEEN® 2008
Healthy For Kids And Healthier For The Environment
Crayons, Inc. shares Green Halloween's mission to keep kids healthy in fun ways while also helping to help protect the environment. Treeswing is a 501(c) 3 committed to improving the lives of children through nutrition, exercise and healthy environments. Together, these organizations are making healthy holidays easier and better for the planet.
"We are thrilled to sponsor Green Halloween 2008," said Ron Lloyd, CEO of Crayons, Inc. "Everyone in our Company is committed to providing nutritionally superior beverages for children and to helping out the environment with our recyclable aluminum can packages - so supporting Green Halloween was a natural decision for us. We look forward to seeing cans that we know will be recycled, at each venue, rather than straws, boxes or pouches that are rarely recycled."
Crayons, Inc. will provide Green Halloween 2008 with more than 15,000 recyclable cans of Crayons® new All Natural Sports Drinks for events in Seattle, Los Angeles and Phoenix as part of their overall support of the partnership. Locally, in Western Washington, Crayons® will provide beverages at more than fifteen events including the Green Edmonds Festival, Issaquah Days, and the Woodland Park Zoo Pumpkin Prowl. Check out Crayons® Pumpkin Design contest online at www.GreenHalloween.org. The top winner from each age group will win Crayons® for a year and a Crayons® branded E100 Electric Razor Scooter.
Crayons® all-natural beverages offer healthier drink options for children. Crayons® new sports drinks are the first all-natural sports drink line specifically designed for kids without any high fructose corn syrup. Complimenting the sports drinks line, Crayons® fruit juice drinks contain healthy amounts of fiber, vitamins, antioxidants and minerals. Compared to most fruit juice drinks, Crayons® drinks contain 30% less sugar (no high fructose corn syrup) and 25% fewer calories.
Green Halloween began with much success in the Seattle area in 2007 and the initiative has spread nationwide for 2008. Across the country, Green Halloween volunteer coordinators are working to turn their city's Halloween holiday into a healthy and eco-friendly event while raising money for local non-profit beneficiaries.
About Green Halloween®
Hosted by Treeswing, Green Halloween is a non-profit, grassroots community initiative to create healthier and more Earth-friendly holidays, starting with Halloween. For additional information about Green Halloween, please visit www.greenhalloween.org and www.treeswing.org.
About Crayons, Inc.
Crayons, Inc. was launched in April 2004 by co-founders and dads, Duncan Seay & P.J. Palmer. With the mantra Goodness Ought to be Fun™, Crayons® beverages have been widely embraced since launching in 2007 and are already available at more than 3,000 outlets nationwide including local QFC®, Whole Foods®, Safeway® and Top Foods® stores in addition to other natural and specialty foods stores. Crayons, Inc. owns the U.S. and internationally registered trademarks to the brand name Crayons® along with its registered oval trade design in various food and beverage classes. The Company is headquartered in Bellevue, Wash. For additional information, please visit www.drinkcrayons.com.
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Media Contacts:
Christy Luther / Lori Meyers
Richmond Public Relations / (206) 682-6979
christyl@richmondpr.com / lorim@richmondpr.com
